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Free cross-platform content-gap tool

Social-to-Search Content Gap Analyzer

Compare website search visibility with a supported social or video platform Search Console export and uncover topics people already find through your social content that your website barely covers.

100% FreeNo SignupBrowser-Local CSV AnalysisDownload ResultsFree Embed

Analyze your data

Upload the requested CSV export(s). The files stay in your browser.

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Browser-local analysisYour CSV contents are processed locally with JavaScript and are not uploaded to IM Review HQ.
Three-step workflow

How to Use the Social-to-Search Content Gap Analyzer

1

Export matching query reports

Use the same date range for your website and the social/video platform property.

2

Compare demand by query

The analyzer matches query text and measures where social impressions materially exceed website visibility.

3

Turn gaps into a content queue

Review the highest scores and verify whether your site lacks a page matching that intent before publishing.

What this analyzer is designed to tell you

A social-to-search gap can reveal proven audience interest before you commit to another article. It can also show where a website page exists but is underperforming relative to content already earning search exposure on another platform.

Important: The output is a diagnostic signal based on the CSVs you provide. It does not replace direct verification in Search Console, GA4, the live SERP, your tag setup or your content-management system.

Free embed for publishers

You can place this tool on another website with the iframe below. The embedded version keeps the CSV processing in the visitor's browser.

Frequently asked questions

Which exports should I use?

Use query-level Search Console exports from the website and a supported social/video platform property over the same period.

Does a high gap mean I should automatically create a page?

No. First check whether the query fits your site and whether an existing page already targets that intent.

Can I compare platforms one at a time?

Yes. Run the analyzer separately for YouTube, TikTok, Instagram or other supported properties you have data for.

Does the tool send my data anywhere?

No. Analysis is local to your browser.

Can publishers embed it?

Yes. A free iframe embed is included.

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