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Free Google Discover diagnostic

Google Discover Traffic Drop Analyzer

Upload earlier and recent Google Discover exports to find which pages lost exposure, where impressions collapsed, and how dependent your Discover traffic was on a small number of pages.

100% FreeNo SignupBrowser-Local CSV AnalysisDownload ResultsFree Embed

Analyze your data

Upload the requested CSV export(s). The files stay in your browser.

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Browser-local analysisYour CSV contents are processed locally with JavaScript and are not uploaded to IM Review HQ.
Three-step workflow

How to Use the Google Discover Traffic Drop Analyzer

1

Export two Discover periods

Use comparable date ranges and the same Page dimension from the Discover performance report.

2

Measure the loss by page

The analyzer separates pages that disappeared from Discover from pages with lower impressions or CTR.

3

Prioritize the biggest contributors

Start with pages that account for the most lost clicks and check freshness, topic fit, policy issues, site changes and broader Discover volatility.

What this analyzer is designed to tell you

Discover can change sharply even when ordinary web-search performance looks stable. A page-level before/after comparison helps you see whether the problem is concentrated in a few former winners or reflects a broader sitewide exposure change.

Important: The output is a diagnostic signal based on the CSVs you provide. It does not replace direct verification in Search Console, GA4, the live SERP, your tag setup or your content-management system.

Free embed for publishers

You can place this tool on another website with the iframe below. The embedded version keeps the CSV processing in the visitor's browser.

Frequently asked questions

Is Discover traffic guaranteed to be stable?

No. Discover is highly personalized and volatile, so changes can be large even without a traditional ranking drop.

What data do I need?

Two Discover Page exports with Clicks and Impressions for comparable periods.

Can the tool tell me exactly why Discover dropped?

No. It identifies the shape and concentration of the loss so you know what to investigate next.

Does it analyze content quality directly?

No. It analyzes the performance export, not the page text.

Are my exports uploaded?

No. They stay in your browser.

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